About comma
AI customer service,,
built for the region.
comma is an automated customer service platform built in Djibouti for African businesses. Multilingual, sovereign, live in two weeks — no compromise on compliance or quality.
Our mission
No customer left unanswered, anywhere in the region,
Businesses in Djibouti, Ethiopia, Somalia, and across the Horn of Africa deserve customer service that matches their ambitions. Imported solutions don't speak Arabic natively, don't understand local realities, and store your data on foreign servers.
comma is built for the field: variable connectivity, multiple languages, local regulatory constraints. Our on-premise approach ensures your customer data stays within your organisation, in line with applicable legal requirements.
What sets us apart
Four concrete commitments,
Speed
Live in under two weeks. No promises — deliverables with a date.
Sovereignty
Your data never leaves your infrastructure. No exceptions, no compromises.
Local roots
We are based in Djibouti. We understand the realities of regional businesses — from language to regulation.
Native multilingual
Arabic, French, English — comma speaks to your customers in their language, with the right register.
Our origins
Born in Djibouti,,
built for Africa
comma is a product of Margagui, a Djiboutian company specialised in digital solutions for businesses and institutions in the region. We operate from Djibouti, at the crossroads of Africa, the Middle East, and Asia.
Our local roots give us a unique understanding of the challenges faced by businesses in the region — from technical constraints to cultural and regulatory realities.
Discover MargaguiThe regional opportunity
Customer service in the region, deserves better
The Horn of Africa is experiencing rapid digital growth. Yet most AI solutions were designed elsewhere — without local languages, without understanding of on-the-ground realities, with data stored abroad. comma fills that gap.
1.4 B
people, 54 countries, thousands of local languages
70 %
of African consumers prefer to be served in their native language
$180 B
e-commerce market in Africa by 2025
60 %
of customer service requests do not receive a response within 24 hours
Why Djibouti
The digital crossroads, of the region
Djibouti hosts more submarine internet cables than almost any other nation. This exceptional connectivity, combined with a strong data sovereignty framework and a unique geographic position, makes it the natural launchpad for a sovereign AI platform built for Africa and the Middle East.
Submarine Cables
SEA-ME-WE 5
Southeast Asia – Middle East – Western Europe
EASSy
Eastern Africa Submarine System
DARE-1
Djibouti – Asia – Red Sea – East Africa
Africa-1
West & East Africa – Middle East – Europe
PEACE
Pakistan – East Africa – China
AAE-1
Asia – Africa – Europe
Regional AI Hub
Sovereign infrastructure
Djibouti operates its own data centre ecosystem, independent of foreign cloud providers.
Ultra-low latency
Under 15 ms to Nairobi, Riyadh, Mumbai, and Paris — from a single connection point.
National AI strategy
Djibouti's digital roadmap positions the country as the region's AI processing hub.
Native multilingual
Arabic, French, English — Djibouti is natively trilingual, exactly like comma.
Ready to automate your customer service??
Our Djiboutian team contacts you within 24 hours for a tailored demonstration.